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COPYWRITING

Copywriting is the act of writing any and all copy, typically for marketing and advertising-related purposes, including (but not limited to): blogs, emails, webpages, ebooks, banner ads.

What does a copywriter do, exactly? >

As a full-time copywriter, I am well versed in writing copy that not only speaks to, but elevates a brand's core message. My freelance services include: blogging, proofreading, ghostwriting, ebooks, emails + web copy.

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CONTENT STRATEGY

In the words of Lee Odden, "Content is the reason search began in the first place." Consumers are hungry for content, using search to satisfy every need. They ask Siri for restaurant recommendations, or they Google 'coffee shops near me.' Housing the right content on your site means more than just having a blog or a strong About Us section. First, you need a strategy.

My content strategy services include: content audit/gap analysis, outlines, and calendars.

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SOCIAL MEDIA

Social Media isn't just a way to kill time. Content that speaks to your brand, distributed across the proper social channels, results in an increased number of leads + a greater ROI.

I have experience creating, distributing, and monitoring social media content for large- and small-scale companies throughout MN.

My freelance social media services include: strategy, editorial calendars, scheduling, analytics, and social listening.


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"I am not a wordsmith, so hiring a ghostwriter for my blog was critical for my business. Erika has made the process so easy! I love how I can send her my gallery and she can see the story in my photos and write with emotion. She is an asset to my business!"

-Alice HQ Photography