website COPYWRITING

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MN STATE PALS

CHALLENGE:

The MN Partnerships Across Library Systems website houses information for all libraries across the Minnesota State Colleges & Universities system. Until 2017, PALS hadn’t updated its messaging approach, website design, or user experience.

SOLUTION:

Alongside a team of strategists, designers, and developers, I worked to uncover the problems the PALS website needed to solve for its users. I created a messaging approach to inspire trust in those who traffic the site, while taking the PALS team out of the dark ages and into the modern world with a fresh, modern web design.

 
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PREFERRED DIRECT

CHALLENGE:

Preferred Direct, a print, direct mail, and digital marketing company, hadn’t updated its messaging or its website since the very beginning. It was time for a refresh, but help was needed to tell their story.

SOLUTION:

I worked with the team at Preferred Direct to understand their service offering and differentiators. My team and I worked to bring the Preferred Direct story to life through compelling copy, engaging imagery, and a modern, bold color scheme.

 
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CARPENTERS TRAINING INST.

CHALLENGE:

As the clock struck midnight and 2019 began, Carpenters Training Institute still didn’t have an online presence. They needed a website to house information and encourage a diverse and underrepresented population to apply to their training programs.

SOLUTION:

Our goal was to tell the Carpenters Training Institute story through a modern, user-focused web design and strategic calls to action. To engage CTI’s primary audience — high school students and young adults — I focused on writing engaging and easy-to-understand copy.