COPYWRITING · VIRTUAL REALITY · SOCIAL MEDIA

Inspired by Chicago’s State Street store and the guests who made it trend, Goth Target was a limited-time virtual reality experience in Meta Horizon Worlds.

Goth Target landed at #8 of 10,000 on the Hot Worlds Chart, welcoming more than 6.5K players for a 10-minute average dwell time each. In addition, the VR experience increased the use of #gothtarget by 460%

click for motion

We partnered with the Target Finds team to build a landing page where guests could purchase IRL the stuff they used and tried on at Goth Target.

We also worked with TikTok influencers to promote the experience.

@justinwiebvr Seeing the viral Goth Target come to life in Horizon Worlds has been so incredible! You definitely have to see it for yourself! Let me know what your favorite game or experience is! @Target #TargetPartner #techtok #GothTarget ♬ original sound - JustinWiebVR
@target #GothTarget is live in meta horizon worlds! Lots of easter eggs, games and more. 💀 @Alyssa Lauren ♬ original sound - target
@celinaspookyboo ⚡GOTH TARGET LIVES⚡Join me in experiencing the big frights and eerie sights #GothTarget has to offer in Meta Horizon Worlds🖤 @target #targetpartner ♬ original sound - CelinaSpookyBoo

CREATIVE DIRECTOR: JON BAUGH
ART DIRECTOR: RIOKO SPONSLIER
COPY: ERIKA VOELLER
DESIGN: LYNDSEY GILBERTSON, KELVIN LEE
STRATEGY: ADRIANA BROKAW, KAREN RUTKOWSKI
SOCIAL: KAREN RUTKOWSKI
PROJECT MANAGEMENT: KATIE TUCKER
DEVELOPMENT: NSPIRE AGENCY

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