COPYWRITING · BRANDING · PACKAGING

Threshold is Target’s flagship home brand, serving as the foundation on which all other owned home brands are built.

In 2021, I wrote the new brand story and tagline for the $5B brand.

Threshold Logo & Tagline

Threshold Logo & Tagline

Threshold Brand Story

Threshold Brand Story

THRESHOLD: BEFORE

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THRESHOLD: AFTER

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CREATIVE DIRECTOR: JESSE LYNCH
ASSOCIATE CREATIVE DIRECTOR: ASHLEY HOHNSTEIN
ART DIRECTION: KAT ERARDI, TRACIE NEFF
BRAND STORY & TAG: ERIKA VOELLER
PACKAGING COPY: JENNIE BETCHWARS
DESIGN: RILEY CARROLL, KATHRYN DEHOYE,
DAWN LEBAIL, ANGELA LEIDALL
PRODUCTION DESIGN: KIM ARPS, CHRISTINE CASTRO,
BRITTA DACZYK, MARY BETH RUNNING
PROJECT MANAGEMENT: BETH SIMMONS

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