Jill Dahler is a life coach, yoga teacher and lifelong learner sharing tools to help others live more intentionally.
I’ve known Jill for a long time and led the social media strategy for her former yoga studio. So when she came to me with a request to refresh her life coaching brand, my answer was an obvious yes.
BRAND STRATEGY · BRAND IDENTITY · COPYWRITING · WEBSITE
We started with moodboards to narrow in on the visual direction Jill wanted to take her brand.
I offered up a range of logo designs based on inspiration from Jill.
Once the look and feel was chosen, it was time to build Jill’s brand identity.
The work included not only Jill’s visual brand, but also key messages and service offerings to help tell her story.
I built wireframes to illustrate how Jill’s visual brand would translate to her site.
Then, it was time to bring it to life
Homepage – Before
Homepage – After
About – Before
About – After
Coaching – Before
Coaching – After
Connect – Before
Connect – After