BRAND STRATEGY · BRAND IDENTITY · COPYWRITING
Offering movement classes, doula services and childbirth education, Blooma is the premier resource for growing families in the Twin Cities.
After 15 years in business, it was time for Blooma to refresh its brand. Already a fan of the community, I was honored to contribute to its new visual identity.
Moodboard 1A
Moodboard 2A
Moodboard 3A
Moodboard 4A
We started with moodboards.
Then, we refined.
Moodboard 1B
1B Sample Execution
Moodboard 2B
2B Sample Execution
Moodboard 3B
3B Sample Execution
We were close with this color palette…
But eventually, we landed here.
Then, we got into the nitty gritty.
VALUES / KEY MESSAGES / PERSONAS / CUSTOMER JOURNEYS / COLORS / FONTS / LOGO DESIGN
Much like a baby, the new brand took about nine months to develop.
With a fresh new look and robust brand platform, Blooma is poised for the future.
logo before
logo after