COPYWRITING

Tabitha Brown for Target was a limited-edition partnership across four distinct collections for Target’s stores and site.

The first-of-its-kind, multi-phased rollout built excitement and demand for Target’s partnership with Tabitha Brown—now a permanent fixture in our Owned Brands portfolio—across digital and social channels.

Drop 1 Lookbook

Drop 1 Lookbook

Drop 1 Email

Drop 1 Email

Drop 1 | Collection 1

Drop 1 | Collection 1

Drop 1 | Collection 2

Drop 1 | Collection 2

Drop 1 | Collection 3

Drop 1 | Collection 3

Drop 2 Lookbook

Drop 2 Lookbook

Drop 3 Lookbook

Drop 3 Lookbook

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Drop 4 Lookbook

Drop 4 Lookbook

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Tabitha Brown Live Event Landing Page

Tabitha Brown Live Event Landing Page

STRATEGY: CECILE ADAMS
CREATIVE DIRECTION: JILL PEDERSON, SHEILLA SAJADY
COPY: ERIKA VOELLER
DESIGN: NORA OTTO
PRODUCTION DESIGN: JOE DANGER

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