Target Email — erika voeller

In 2020, my team was tasked with reimagining Target’s marketing email template.

COPYWRITING · UX · CONTENT STRATEGY

We spent two years expanding componentry and increasing customizability to give creatives more control. By championing functionality and accessibility, Target's marketing emails are now among the most innovative in the industry.

Fall 2021 Dedicated Cross-Category Email

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COPY: ERIKA VOELLER
CREATIVE DIRECTOR: CARMEN DEHAGUE
DESIGN: SARAH KOCIAN, JENNIFER MOSS, ALIYAH TOWNSEND
DEVELOPMENT: JOHN FLYNN, STUART MILSTEN, KC SKINNER

In 2020, my team was tasked with reimagining Target’s marketing email template.

COPY: ERIKA VOELLERCREATIVE DIRECTOR: CARMEN DEHAGUEDESIGN: SARAH KOCIAN, JENNIFER MOSS, ALIYAH TOWNSENDDEVELOPMENT: JOHN FLYNN, STUART MILSTEN, KC SKINNER

Target Women’s Apparel

Target Gifting

COPY: ERIKA VOELLER
CREATIVE DIRECTOR: CARMEN DEHAGUE
DESIGN: SARAH KOCIAN, JENNIFER MOSS, ALIYAH TOWNSEND
DEVELOPMENT: JOHN FLYNN, STUART MILSTEN, KC SKINNER