COPYWRITING · UX · CONTENT STRATEGY
During my time supporting Baby, my team and I redesigned two of its highest-trafficked pages and launched the Clean Baby initiative on Target.com
Before redesigning the Car Seats & Strollers pages, we developed two prototypes for each and conducted user testing interviews to inform our final strategy.
Like marketing scientists, we cast our own hypotheses about which approach would be most effective—but sometimes, the guests surprised us.
Car Seats After & Before
Car Seats Page | After
Car Seats Page | Before
Car Seats Prototypes 1 & 2
Car Seats Page | Prototype 1
Car Seats Page | Prototype 2
Strollers After & Before
Strollers Page | After
Strollers Page | Before
Strollers Prototypes 1 & 2
Strollers Page | Prototype 1
Strollers Page | Prototype 2
Target Clean Baby
Clean Diapers Landing Page | Hero Banner
Clean Wipes Landing Page | Hero Banner
Clean Toiletries Landing Page | Hero Banner
More Baby stuff!
Developed in response to COVID-19, "Home with Baby" accounted for 40% of the Baby landing page traffic in April 2020, outperforming the page's category navigation.
Colugo at Target Launch
Doona at Target Launch