COPYWRITING · CONTENT STRATEGY

From 2020–23, I played a key role in shaping the voice, tone and digital presence of Target’s women’s apparel brands across email, app and web.

I contributed to the category’s success by supporting the Fall and Spring Designer Collections as well as Women’s, Young Adult and Kids’ Clothing to create a more cohesive experience across channels.

CREATIVE DIRECTOR: HANNAH JENSEN
ART DIRECTOR: BRENNA STOLTENBERG
COPY: ERIKA VOELLER
DESIGN: CHELSEA MARTIN, KEMUNTO NDEGE,
NICHOLAS NOLAN, VIKKI TURCIOS
PROJECT MANAGEMENT: KAROLE KELLY

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